A Brand New Day

July 27, 2010

YMCA of the USA

A Brand New Day

It's a Brand New Day at the YMCA

YMCA Unveils New Brand Strategy to Further Community Impact with a focus on youth development, healthy living and social responsibility


For the first time in 43 years, the Y is unveiling a new brand strategy. The strategy is designed to increase understanding of the impact the organization makes in the community so that more people take advantage of the Y’s unique capacity to foster lasting personal and social change.

As a result, the YMCA of San Francisco and its 14 locations join more than 2,600 Ys across the U.S. to simplify how we talk about our impact in the community so that people better understand the Y.  

The new branding emphasizes three areas of focus:
Youth Development
Healthy Living
Social Responsibility

We are also launching a fresh, new visual system built around a revitalized logo with a forward-looking design and multiple color options.  

To read more about the Y’s brand strategy visit http://www.ymca.net/.

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